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Online Marketing

Tips to Succeed In Online Marketing

So retail is down and e-commerce is up. This presents entrepreneurs the chance to make an end-run around mass retail.  At Little Pim we have been scaling the retail wall since we started selling four years ago, and we rapidly realized we could grow our own customer base online by being creative, focused, and um, entrepreneurial. As a new brand in a crowded children’s space, we have been uber-focused on online sales, and this holiday season we're seeing the payoff. For the third consecutive quarter, we have seen a 40% rise in our Direct to Consumer sales. Here is what is working for us: •           Understand the buyer's journey. In...